Mucha - XXme Exposition Salon des Cent - (1897)

Artist: Alfons Mucha (1860-1939)
Title: XXme Exposition Salon des Cent.
Date of printing: 1897.
Technique: Original chromolithography

Alfons Maria Mucha 24 July 1860 – 14 July 1939), known internationally as Alphonse Mucha, was a Czech painter, illustrator and graphic artist, living in Paris during the Art Nouveau period, best known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. He produced illustrations, advertisements, decorative panels, and designs, which became among the best-known images of the period.

In the second part of his career, at the age of 43, he returned to his homeland of Bohemia-Moravia region in Austria and devoted himself to painting a series of twenty monumental canvases known as The Slav Epic, depicting the history of all the Slavic peoples of the world, which he painted between 1912 and 1926. In 1928, on the 10th anniversary of the independence of Czechoslovakia, he presented the series to the Czech nation. He considered it his most important work. It is now on display in Prague.

The success of the Bernhardt posters brought Mucha commissions for advertising posters. He designed posters for JOB cigarette papers, Ruinart Champagne, Lefèvre-Utile biscuits, Nestlé baby food, Idéal Chocolate, the Beers of the Meuse, Moët-Chandon champagne, Trappestine brandy, and Waverly and Perfect bicycles. With Champenois, he also created a new kind of product, a decorative panel, a poster without text, purely for decoration. They were published in large print runs for a modest price. The first series was The Seasons, published in 1896, depicting four different women in extremely decorative floral settings representing the seasons of the year. In 1897 he produced an individual decorative panel of a young woman in a floral setting, called Reverie, for Champenois. He also designed a calendar with a woman's head surrounded by the signs of the zodiac, The rights were resold to Léon Deschamps, the editor of the arts review La Plume, who brought it out with great success in 1897. The Seasons series was followed by The Flowers The Arts (1898), The Times of Day (1899), Precious Stones (1900), and The Moon and the Stars (1902). Between 1896 and 1904 Mucha created over one hundred poster designs for Champenois. These were sold in various formats, ranging from expensive versions printed on Japanese paper or vellum, to less expensive versions which combined multiple images, to calendars and postcards.

His posters focused almost entirely on beautiful women in lavish settings with their hair usually curling in arabesque forms and filling the frame. His poster for the railway line between Paris and Monaco-Monte-Carlo (1897) did not show a train or any identifiable scene of Monaco or Monte-Carlo; it showed a beautiful young woman in a kind of reverie, surrounded by swirling floral images, which suggested the turning wheels of a train.

The fame of his posters led to success in the art world; he was invited by Deschamps to show his work in the Salon des Cent exhibition in 1896, and then, in 1897, to have a major retrospective in the same gallery showing 448 works. The magazine La Plume made a special edition devoted to his work, and his exhibition traveled to Vienna, Prague, Munich, Brussels, London, and New York, giving him an international reputation.